OUR TEAM & TRAINING PARTNERS
Nada Lena Nasserdeen, MA
Founder and CEO
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Nada Lena is the founder and CEO of Rise Up For You, #1 Best Selling Author, and 2x TEDx Motivational Speaker.
Nada's Core Strengths:
Executive Leadership, Confidence, DEIAB, Public Speaking and Presence, Strategic Business Development, Emotional Intelligence for both professionals and students.

Lauren Sweeney, BA
VP of Business Development
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Lauren Sweeney is the Vice President at Rise Up For You. Lauren holds a leadership and community development degree from UC Davis.
Laurens Core Strengths:
Confidence, Personal leadership, Women in the Workplace, Personal branding, Public speaking, Emotional intelligence, and Values-based Leadership
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Jennifer De La Campa
Executive Coordinator
Jennifer is highly organized and detail-oriented, dedicated to optimizing operations and supporting executive leadership. With a strong background in law and administrative management, she excels in coordinating high-level initiatives and ensuring seamless communication across teams.
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Jennifer's Core Strengths:
Executive Management, Business Policy, Procurement
Bishr Malahfji
Senior Manager, Digital Media, Marketing, and Technology​
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Bishr's expertise lies in leading innovative digital marketing strategies, overseeing media campaigns, and leveraging technology to enhance brand engagement and customer experience.
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Bishr's Core Strengths:
Digital Marketing, Social Media, Campaigns, SEO, and Web Development
Carlos Oregon MBA
Executive Trainer and Coach
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Carlos is an accomplished operations and technology consultant, USAF Veteran, Board member, and Executive Coach. With over 25 years of experience in the industry, he has built a reputation for excellence in C-level support and advisory.
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Carlos's Core Strengths:
Business development, Operations, Executive Leadership, and Career Transition for Veterans
Daniel Frutiger
Corporate Trainer and Coach​
As an accomplished business professional with a proven track record in engaging and educating teams, Daniel helps to maximize the effective use of new systems, driving successful business outcomes.
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Daniel's Core Strengths:
Executive Leadership, Performance Coaching, Middle Management Development

Nagham Wehbe, MA
Corporate Trainer and Coach
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Nagham is an Organizational Development leader with over 8 years of experience in developing organizational strategy, facilitating change, building business processes/systems, and developing people and culture.
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Nagham's Core Strengths:
DEIAB, Organizational Strategy, Business Processes and Systems, Data Analysis, Leadership Development
Heidi Gallegos
Executive Coach and Trainer​
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Heidi has more than 30 years of experience as a broker of solutions with an ability to direct complex projects from concept to fully operational status.
Heidi's Core Strengths:
Executive Leadership, Strategic Business Development, Board Governance, Consulting for Elected Officials

Roberta Robinson
Specialized Coach and Trainer​
Roberta is an experienced event professional with 15+ years in the hospitality industry. She enjoys sales, leadership, and maximizing your ROI.
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Roberta's Core Strengths:
Personal leadership, Women in the Workplace, Hospitality and Values-based Leadership

Regina Ikenador
Social Media and Outreach
Regina is a goal-oriented virtual assistant and sales and marketing/ Business development specialist. She provides exceptional business strategy, partnership, and support to organizations, ensuring tasks are carried out effectively.
Regina's Core Strengths:
Social Media and Customer Outreach